Target Corporate Site

The Target Corporate Site was in need of a major re-design. We were tasked to revamp the site, giving it the energy that the Target brand is known for. Working with an agency out of Seattle, we built a custom CMS that allows us to update the site's content frequently, transforming it into a dynamic website that provided guests, potential team members and stakeholders with the latest in Target news. The re-design, including new navigation, and refreshed content strategy brought the site up to brand standards and voice -- ultimately doubling the traffic to important pages on the site. 

Role: Acted as a content strategist and editorial project manager during the re-design. Once live, I wrote and edited perishable content that lived as magazine-style articles on the site. Managed the site’s CMS and publishing workflows. Acted as the site’s main photo editor, by gathering, editing with Photoshop and then publishing images. 

Design and Build: POP Agency, Seattle. 

Work samples from the site are below. 

2012 Target Annual Report | Copywriter, Business Review Section | April 2013

Target HQ serving up delicious, sustainable food options | Target Corporate Site | April 2013

Target and WIRED magazine: a match made in gadget heaven | Target Corporate Site | April 2013

Delivering beauty to guests’ doorsteps | Target Corporate Site | April 2013

Target team members share SXSW Interactive Festival Stories | Target Corporate Site | March 2013

CityTarget: innovative features for simplier shopping  | Target Corporate Site | September 2013