Target Annual Report

The corporate communications team was tasked to bring the Target Annual Report into the Digital Age. We developed a content strategy that would seamlessly connect the Target print report with its online presence. Users were able to move from print to digital with strategically-placed QR codes. Once they were on the corresponding digital page, the user could go deeper into content through mediums such as articles, videos and interactive maps. 

Experience Target's 2012 Annual Report.  

Role: Copywriter for the full digital experience; proofing for printed report and editorial project manager. 

Website design and build: POP Agency, Seattle.