Synchrony Financial

As GE Capital sold off its retail finance business and became Synchrony Financial, everything from GE websites to marketing pieces had to be rebranded, and fast. My team at Hanley Wood Marketing created two quick-turn microsite's that would act as an information hub for specific Synchrony Financial industry clients (Powersports and Outdoor Power Equipment). Content strategy and creation, plus website design and build were completed within a matter of months. 

Role: Acted as the main copywriter for the websites, creating content that fit the client's goals and quick-turn rebranding.  

Designer: Robert Moore