Sherwin-Williams STIR

As the content lead for the Sherwin-Williams STIR eExtra, I managed the production of the monthly e-newsletter to an audience of almost 300,000. The e-newsletter seeks to engage the professional design and architecture audience with the Sherwin-Williams brand through color-focused, thought leadership-style content. 

Role: Oversaw content strategy, managed contributing writers, edited articles, and worked with the deployment vendor.