PLANNED PARENTHOOD NORTH CENTRAL STATES: Telehealth campaign

Planned Parenthood North Central States (PPNCS) was looking to increase patient visits for their telehealth offering and in turn, decrease wait times and barriers to care. My team at KNOCK, inc. created a campaign led with the messaging, “Planned Parenthood Care, From Anywhere.” This copy, along with custom illustrations, spanned across states via train wraps, billboards, paid social, and digital advertising. The result? A significant increase in virtual patient visits and brand awareness around all services that PPNCS offers.

My role: Led campaign messaging, script writing, communications strategy, web and ad copy

See the work: Telehealth website
Campaign video