General Mills

I acted as the managing editor for the Betty Crocker and LiveBetterAmerica.com bi-monthly e-newsletters, which had a million+ send rate. Content for each email was segmented by audience — creating unique versions of the email for each of our readers. In addition, I acted as managing editor for LiveBetterAmerica.com, a former General Mills website that offered health-conscious recipes and tips to consumers of General Mills brands.

Role: Content strategy and editorial calendar creation, writing and editing articles, email strategy and deployment.